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Volker John

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Volker John
Senior GTM Lead Adobe Commerce, Adobe Systems

Volker John serves as the Senior GTM Lead at Adobe Commerce. As professional sales manager with more than 23 years of experience in the e-commerce industry, he has worked with both small and large customers to jointly develop successful e-commerce strategies. In his leadership roles at Adobe and previously at Intershop, diva-e and Ageto, Volker has been deeply involved in customer support and development to master complex customer dynamics. His extensive experience enables him to integrate various processes and systems to create successful commerce projects. Volker has a proven track record of generating new business and inspiring teams to consistently meet and exceed set targets. 

Main Room
11:00 - 11:30

Panel

The Future of Customer Experience: Insights from Market Leaders on AI and Personalization

Along with the transformative power of AI and personalization the expectations for customer experience (CX) are rising swiftly. Continuous CX development is essential for sustainable success.

This panel discussion gathers experienced industry experts from diverse backgrounds, providing valuable CX insights for business leaders. The attendees will discover how AI is changing customer interactions, the importance of data for personalized experiences, and the profound impact these drivers have on customer satisfaction and loyalty. Together with the experts, the audience will discuss the strategic implications and challenges of integrating AI and personalization into large-scale customer experience initiatives.

Join us to discover the future of CX and how leveraging AI and personalization can help your business stay ahead in the competitive market.