Raum 1
11:45 - 12:45
Workshop
Donya Mirzaee
strategy consultant, diconium
Danijel Jozic
senior specialist business design, diconium
Customer Experience Management (CXM) has been a cornerstone for enhancing customer delight, satisfaction, and loyalty over the past decade. Yet, many companies continue to face challenges in effectively harnessing this powerful management approach.
In this workshop, you'll delve into the critical success factors for crafting and sustaining exceptional customer experiences (CX). The session will kick off with a brief keynote on the scientifically backed success factors of CXM. Then, you'll have the chance to choose from one of three interactive group exercises focusing on practical applications:
1) Designing impactful customer journeys,
2) Developing a solid CXM governance and operating model, and
3) Utilizing data to enhance the customer experience.
Through collaborative group work, you'll connect with fellow participants from various industries, exchanging insights and strategies that can drive real change.
Join us for this workshop and gain direct access to an outcome-driven approach, equipping you with concrete action plans that can be immediately implemented within your organization.