- Time
- Weißer Saal
- Conference Room
- Roter Saal
09:00
Check-In & Coffee
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10:00
Welcome
By our moderator Zackes Brustik.
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10:30
Keynote
Benjamin Bargetzi
Curiosity in the age of AI: A neuroscience perspective
AI systems learn faster, scale wider, and optimize more efficiently than any human ever could. Yet true innovation has never emerged from optimization alone, but from human–technology interaction. In this keynote, Benjamin Bargetzi explains how human learning truly works - not as a linear process, but through curiosity, emotion, error, and context.
Drawing on the latest brain research and developments in AI, he explores what machines still cannot replicate: the capacity to wonder, to feel relevance, and to adapt in the face of the unknown. His perspective: the future of learning, leadership, and innovation isn’t just about keeping up with AI; it’s about thinking alongside it. Join this keynote to discover why neuroscience is the invisible link between human intelligence and AI and how they amplify each other.
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11:30
Panel discussion
New product economics: When AI rewrites your product playbook
Products used to be simple: manufacture, sell, ship, repeat. Now AI rewrites the rules: Hardware becomes a data stream, a service platform, an ecosystem node.
This panel brings together leaders who are navigating this shift. They're embedding software and AI into products that were analog for decades. Building the tech stack to connect hardware that operated in isolation. Architecting cloud-native backends that turn one-time sales into continuous value streams. The hard questions: At what point does your hardware become an API? How do you build infrastructure that ships software at hardware scale? What's your data architecture when millions of connected products generate real-time telemetry? Which parts of your tech stack do you own versus buy – and how do you prevent hyperscalers from commoditizing your intelligence layer?
This is about technology decisions, architecture trade-offs, and new business models – from executives building intelligent products at scale.
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12:30
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Inside VW Group IT: From traditional hierarchy to product organization
Peter Berggren (VW) & Alissa Fiedler (Diconium)
IT organizations are under pressure: silos slow delivery, costs must be justified, and customer value can get lost in organizational complexity. The solution? Shifting from a traditional hierarchical structure to an integrated delivery ecosystem. In this session, Peter Berggren and Alissa Fiedler share firsthand lessons from this transformation at VW Group IT – what worked, what didn't, and what it takes to make the shift stick.
The results: Clearer product accountability, stronger prioritization along value streams, and shared standards for greater scalability.
Join this session to gain practical takeaways for organizations facing similar change.
Impulse
All details
Inside VW Group IT: From traditional hierarchy to product organization
IT organizations are under pressure: silos slow delivery, costs must be justified, and customer value can get lost in organizational complexity. The solution? Shifting from a traditional hierarchical structure to an integrated delivery ecosystem. In this session, Peter Berggren and Alissa Fiedler share firsthand lessons from this transformation at VW Group IT – what worked, what didn't, and what it takes to make the shift stick.
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13:00
Lunch & Networking
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14:15
Beyond the stage: Human conversations in the age of AI
The best ideas don't come from prompts. They come from people.
And that's exactly what these Table Sessions are built for: one topic, a sharp thesis, and an open discourse.
Covering four critical perspectives in the human-tech era - trust, touchpoint, mindset, and strategy - we turn friction into progress.
Join the conversation and leave with three action items you can take back to your desk.
Table session
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Beyond the stage: Human conversations in the age of AI
The best ideas don't come from prompts. They come from people.
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Breaking taboos: How to drive AI adoption with courage
Lara Schardey (Diconium) & Jennifer von Essen (Diconium)
The biggest barrier to AI adoption isn't technology; it's the fears, doubts, and unspoken concerns that quietly stall transformation from within. In this hands-on workshop, we name what others won't: the real human challenges behind failed AI initiatives.
In this workshop, we'll run an AI Readiness Check together, challenge assumptions, and explore what change management must deliver for AI transformation to stick – and what role the people in your organization play in making it happen. Join this session and discover the building blocks of successful AI adoption and leave with concrete first steps to start shaping your organization's AI journey. No theory overload – just real talk, sharp tools, and a clear path forward.
Workshop
All details
Breaking taboos: How to drive AI adoption with courage
The biggest barrier to AI adoption isn't technology; it's the fears, doubts, and unspoken concerns that quietly stall transformation from within. In this hands-on workshop, we name what others won't: the real human challenges behind failed AI initiatives.
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15:30
Coffee Break
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16:00
Panel Discussion
Navigating the AI Commerce Era:
Sustaining relevance and customer relationships in tomorrow's markets
More details to our panel discussion will follow soon.
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17:00
Keynote
Closing Keynote
More details to our closing keynote will follow soon.
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17:40
Closing & Networking Dinner
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